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This site had the following on the homepage, "Home Theater Installation with quality and service you can trust." We observed that the web site said " We understand that you want your Audio-Video System to be installed with your best interests in mind, and with the assurance that it has been set-up and calibrated to perform at its best." It also stated " AVI has the experience and expertise to get the job done. Audio Video Innovations specializes in Home Audio and Video Installation, Multi-Room Music, One-Touch Remote Controls, Structure Cabling, Flat Panel TV Mounting, In-ceiling and in-wall Speakers." The header had Audio Visual Innovations. Audio as the highest ranking keyword. It was followed by visual, anaheim, and Home Theater. Home Theatre. Custom home theater system installation. Home Audio and Video Installer. Multi Room Music. One Touch Remotes. Receivers. Flat Panel TV Mounting. Hang TV. Speakers. Free estimates. Pre wiring. which isn't as ranked as highly as Audio Visual Innovations. Audio.